U.S. Mint FY25 Pricing Elasticity Research Justification

Request for Approval under the “Generic Clearance for the Collection of Routine Customer Feedback” (OMB Control Number: 1525-0012)

TITLE OF INFORMATION COLLECTION: Retail store visitor survey data

PURPOSE:

The United States Mint will be conducting research which focuses on capturing insights from attendees at various conventions to understand their motivations for visiting the US Mint booth, satisfaction levels, purchase behaviors, and interests in a variety of potential engagement drivers. The goal is to use this information to enhance booth performance and increase engagement.

This instrument will collect data for an unspecified period of time beginning in December 2024 or January 2025.

Part of the United States Mint’s mission is to produce numismatic coins. Executive Order No. 12862 (September 1993), titled “Setting Customer Service Standards,” establishes a mandate for the government to improve and adhere to best practices when providing customer service directly to the American people, such as by conducting research to determine satisfaction with existing services and to ensure the kind and quality of services offered are aligned with those the public wants (Section 1b). To effectively accomplish these goals, the United States Mint utilizes a combination of accepted research methods that shed light on the awareness, satisfaction and preferences among the public as they relate to collectible coin products and services. This online poll is one of these instruments.

The consequences of not performing this ad hoc poll are the United States Mint’s diminished ability to produce numismatic coin products that the public is interested in. The guidance received from the public through this poll will directly influence design and manufacturing decisions and priorities.

DESCRIPTION OF RESPONDENTS:

• This poll will be open to anyone who visits a United State Mint retail store.

TYPE OF COLLECTION: (Check one)

[ ] Customer Comment Card/Complaint Form [ ] Customer Satisfaction Survey

[ ] Usability Testing (e.g., Website or Software [ ] Small Discussion Group

[ ] Focus Group [X] Other: Online voting

CERTIFICATION:

I certify the following to be true:

1. The collection is voluntary.

2. The collection is low-burden for respondents and low-cost for the Federal Government.

3. The collection is non-controversial and does not raise issues of concern to other federal agencies.

4. The results are not intended to be disseminated to the public.

   1. Notes:

      1. Aggregate results may be made available to the public through newsletters and other Mint communications.

      2. The public will be able to at least partially determine the results of this survey by observing which of the proposed characters is selected for this coin program.

5. Information gathered will not be used for the purpose of substantially informing influential policy decisions.

6. The collection is targeted to the solicitation of opinions from respondents who have experience with the program or may have experience with the program in the future.

Name:

Chad LaCalamita

202-570-5118

Chad.LaCalamita@usmint.treas.gov

Tivon Johnson

202-365-6693

Tivon.Johnson@usmint.treas.gov

To assist review, please provide answers to the following question:

Personally Identifiable Information:

1. Is personally identifiable information (PII) collected? [ ] Yes [x] No

2. If Yes, will any information that is collected be included in records that are subject to the Privacy Act of 1974? [ ] Yes [ ] No

   1. Email addresses will be stored in SalesForce Marketing Cloud (formerly called ExactTarget), which is our system of record for customer mailing lists.

3. If Yes, has an up-to-date System of Records Notice (SORN) been published? [ ] Yes [ ] Storing email addresses associated with mailing lists is already covered under our existing OMS-II SORN.

Gifts or Payments:

Is an incentive (e.g., money or reimbursement of expenses, token of appreciation) provided to participants? [ ] Yes [ X ] No

BURDEN HOURS

Category of Respondent	No. of Respondents	Participation Time	Burden (in hours)
Retail store visitors	5000	3 minutes	250
Totals	5000	3 minutes	250

FEDERAL COST: The estimated annual cost to the Federal government is ___$10,000 ___

If you are conducting a focus group, survey, or plan to employ statistical methods, please provide answers to the following questions:

The selection of your targeted respondents

1. Do you have a customer list or something similar that defines the universe of potential respondents and do you have a sampling plan for selecting from this universe? [ ] Yes [ X] No

If the answer is yes, please provide a description of both below (or attach the sampling plan)? If the answer is no, please provide a description of how you plan to identify your potential group of respondents and how you will select them?

Administration of the Instrument

1. How will you collect the information? (Check all that apply)

[ X ] Web-based or other forms of Social Media

[ ] Telephone

[ ] In-person

[ ] Mail

[ X ] Other, Explain: Survey respondents will scan a QR code in the retail store which will take them to the web-based survey in Qualtrics..

2. Will interviewers or facilitators be used? [ ] Yes [ X ] No

Please make sure that all instruments, instructions, and scripts are submitted with the request.

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